Costumes.com is a flagship project for Buyseasons that was in the concept stages. I was tasked with developing visual design for the homepage, category product page, product detail page and various steps in the checkout process to improve the buying process compared to other current Buyseasons sites.
The focus was on a more modern aesthetic that included large high quality imagery of the costumes Buyseasons sells and improved user flow on the product pages. Inspiration was taken from current Buyseasons sites as well as competitor research.
Responsive design was also created for the concepts in high fidelity to show stakeholders how the site would look on various devices.